Today’s salon customer journey is no longer linear—it’s an on-going conversation that doesn’t stop at the sale. Our social media practice is focused on advocacy and engagement. We take a salon’s brand strategy and activate it across the social landscape, delivering valuable experiences for your audiences and making the highest possible impact.
TMG’s team of social curators and engagement managers ignite your salon’s brand in a complex social landscape. We do this by publishing content that resonates with your audience, mining for relevant conversations, and participating in the community dialogue. And we do it purosefully, so that we can engage in meaningful conversations when they matter most, and offer the highest return.
Create Amazing Content
Amazing content means shared content. To create that content, we work through three lenses—your salons brand message, insight-based audience analysis, and specific social media platform nuances—and find the sweet spot, where they all intersect. This guides the stories we create, based on what your audience wants, and how they’ll consume it in each platform.
Lead the Conversation
In today’s world of social conversation, it’s key for your slaon to take part in the wider discussion, whether you’re mentioned by name, or not. We start with tools that help us understand the volume and sentiment of the conversation happening across the social landscape within your geo targeted area. We identify what your customers are saying, where they are saying it, and why they feel the way they do about it. This allows us to join the dialogue in a thoughtful way that deepens relationships, educates consumers, builds advocacy, and, ultimately influences sales.
Our organic and paid social media teams ensure that paid content is genuine and authentic to the audience and the platform at hand, seamlessly integrating with the organic content in the feed. But paid isn’t the only way to magnify the message. Based on KPIs (key performance indicators) and business goals, we recommend and execute on a mix of magnification strategies, such as influencer marketing partnerships, or pilot programs, that deliver the strongest results.
Track & Measure it
Because everything our social program delivers is designed to ladder up to your salons brand key goals and to maximize ROI (return on investment), we measure often. We track our strategies and their impact on a holistic mix of bought, earned and owned media. And while we measure often, we never measure in isolation. We also layer our analysis over a competitive dataset to gain an holistic view of our impact across the entire hair industry.
Keep it Real
Social happens in real-time, all the time, so a top-notch content calendar extends far beyond planned posts. You have to be adaptive to be part of the topics that have people talking. Our social listening tools allow us to identify trends that align with your salons brand values, and quickly create the kind of unique, ad hoc content that engages your audience and keeps them talking.
The TMG Ventures Advantage
Because we’re more than just a marketing and advertising agemncy, we are also salon owners ourselves, our clients have access to the knowledge set by our industries trends. Our agile editorial model allows for us to tap a vast array of content, as well as the best and the brightest minds in the industry.